WHY FINANCIAL PLANNING?

No one suddenly wakes up one day with the thought, "I need to get started with financial planning!" Usually, the decision is triggered by a new situation or life transition, like getting married, changing careers, expanding your family, or saving for or planning to retire. These issues bring up critical questions that will impact your future well-being. But finding the right answers — or even knowing where to start — is not so easy ... and for good reason. 

Roger Ma | NYC Certified Financial Planner | Speaker

We're taught history, science, and math in school, but nothing about personal finance. Independent research may make you even more confused because many articles contradict each other, or are broad in nature. The truth is, everyone's situation is unique, and no "one-size answer" fits all.

This is where financial planning could help make your life much easier. 


WHY WORK WITH ME?

I believe that financial planning is about much more than just investing.

I focus my practice on comprehensive financial planning, rather than piecemeal services like choosing investments or creating a budget, because one decision often affects every other aspect of your financial life. When I work with you, I consider all facets of a decision to determine the best move on a holistic level. 
 

Your goals are my priority. 

From the beginning, my approach to financial planning is about you. I partner with you to understand where you are today, figure out what's possible for the future, and envision, structure, and plan next steps. 

I've found that if you establish your goals first, you will gain a greater perspective and meaning on why you do what you do every day and how those little actions fit into the bigger picture. 
 

I make finance understandable and empowering.  

Let's face it: finance can feel intimidating. Sometimes, impossibly so. Throughout our work together, my goal is to educate and empower you, so that you'll have the confidence to move forward with peace of mind. (You can get a sense of my style by checking out my blog.) 

By drawing on my combination of hands-on client experience and extensive training, I'm able to break down complex situations and decisions into clear, understandable strategies. From a practical perspective, that means helping you get a handle on those large unanswered questions, simplifying what you need to know, and drowning out the noise of extraneous details. 

At the end of the engagement, you'll have a clear plan forward with specific and actionable recommendations, across all facets of your financial life. 


WHAT TOPICS WILL WE COVER?

Each financial planning engagement is customized to address your unique situation and personal goals. Areas of focus often include:
 

Roger Ma | NYC Certified Financial Planner | Speaker


Through our work together, you will gain recommendations that will help you save, grow, and protect your money. 

Appearing on Fox 5 NY to discuss strategies to use up money in your flexible spending accounts

SavING YouR Money

I'll analyze your income, expenses, and net worth to understand where you are today. Drawing on this information, I'll then help you identify savings opportunities by reviewing expenses, employee benefits, outstanding debt, and previous tax returns.   

I'll also create a plan to help you simplify large decisions and goals, such as buying a home, changing careers, starting a business, saving for college, and planning for financial independence or retirement. 

GrowING Your Money

With your goals in mind, I analyze your investment portfolio and recommend any necessary changes to 1) what you should be invested in (asset allocation) and 2) which account each investment should be in (asset location) — while helping you minimize investment fees and taxes. 

I'll also review any exposure to company stock and other concentrated stock positions.  

ProtectING Your Money

Protecting your money is a central step toward achieving your financial goals that is easy to overlook. I will make sure you have the appropriate insurance coverage and estate planning tools in place to protect the money you have saved and grown, so that you and your family can gain true, long-term financial stability.  


HOW WILL WE WORK TOGETHER?

project-based Financial Planning

Project-based engagements, which typically take 4-8 hours in all, and include a 1.5-2 hour virtual session, can help you tackle a number of your financial questions. These engagements are part education, part goal discussion, and part implementation. Project-based financial planning ranges from $2,000-4,000 and is typically done virtually.

After our session, you can continue to periodically check in with me to discuss new questions or situations that arise, at an hourly rate of $500.

Get started

To begin the process, click the link below to complete the initial inquiry form. I try to respond to requests within five business days.  


NOT QUITE READY? START WITH MY BOOK INSTEAD!

Named “one of the best financial books of 2020” by The Simple Dollar and recommended by Business Insider and Ladders, my book may be able to help you get the answers you’re looking for in a more cost-effective way.

“…one of the best financial books of 2020.”

THE SIMPLE DOLLAR

“This book teaches readers how to look at their money in a whole new way…Use this book to gain financial comfort and more confidence that your career decisions are actively improving your life.”

—LADDERS

“Ma helps readers understand how to make smart decisions about their finances…while pursuing their careers. The book is a great resource for early-career professionals who are considering a career change.”

—BUSINESS INSIDER