Finding a financial planner that has the knowledge and ability to optimize your financial situation and look out for your best interest, on all accounts, and at all times, can be really challenging.
Especially when you've already narrowed down the field and are left comparing two seemingly equally qualified professionals, it may be difficult to tell the difference. Sometimes it's helpful to look at an extreme example to highlight red flags.
For anyone that hasn't been living under a rock for the last 30 years, you've probably seen at least one of the three Back to the Future movies. Let's use Dr. Emmett Brown from the trilogy to illustrate some red flags and why he would have made a terrible financial planner.